After two decades working for some of the biggest names in the agri and food industry and a successful entrepreneurial career as the founder of the leading food ingredients business in Asia, Chris, five years ago, co-founded NamZ in Singapore.
Enthusiastically, he brings fair and inclusive business strategies, sciences, and remarkable people together to create nutritious products for a profoundly healthier planet, humanity and economy. Inspired to resolve the dire consequences of, what NamZ calls, the quadruple-burden of the Nutritional Paradox, teams at NamZ use climate change resilient crops that grow economically on marginalised, degraded arable land and thus protect areas of significant ecological importance. With the foundation right, these scientists then rethinking the way foods are being designed, made, and processed. They aim for convenient, tasty foods that supply all essential macro- and micronutrients towards a complete diet. NamZ’s innovation strategy has led to several breakthroughs. For example, its NoodleZ technology disrupts Asia’s 100 billion instant noodle portions in a novel, three-stranded IP way. If, theoretically, each portion globally would be made using this technology then we would save 1.3 million metric tons of palm oil which equals 11.3 trillion unhealthy saturated fat calories. In context, this is worth a rainforest ecology 4.5-times the size of Singapore and people wouldn’t consume calorie dense energy worth a 10-15 mins jog each portion. After years of research, piloting and scale-up work, and together with a Southeast Asia based partner, NamZ is on its way to install a first of its kind processing line capable of making 350 million portions. Chris is passionate about changing the world one meal at the time.
27 Jun 2019
In the past few decades, our answer to global food security, world hunger, and poverty has been to prioritise higher food production via agricultural expansion and increased productivity. These efforts eventually led to intensively producing only a handful of crops.…Read More