Jiehui is part of the Futures team, based in Forum's Singapore Futures Centre, helping businesses to use trends, visions and scenarios to map their route to a sustainable future. As a the founding member of the Southeast Asia office, she also works on building awareness for Forum's brand and developing our presence in the region.
Jiehui's background is in branding, marketing and communications, but she have always believed in the advantages of cross-disciplinary thinking. Her time working in the Singapore Economic Development Board, then in rebranding a mid-sized machine tools company, convinced herself of the importance of having businesses come round to the “business case of sustainability”.
When news came round of Forum's plans for expansion to Southeast Asia, Jiehui jumped at the opportunity to be part of an organisation which subscribes to a similar worldview. She is excited to have joined a team of dedicated and absurdly talented individuals, as well as the opportunity to work with partners such as Swire Shipping, Sime Darby and Cathay Pacific on their journeys towards truly sustainable growth.