Preethi Rao

About Preethi Rao

Preethi heads the Innovation Vertical at IFMR LEAD. As an Innovation Champion, she drives new initiatives and is responsible for conceptualising new areas of interest for the organization. A significant part of her role at IFMR LEAD is to identify improvements to existing processes, drive new research opportunities and develop capabilities for the same. She is also involved in developing and leading research studies and short term projects in open data, MSMEs, finance and healthcare. She was the Director of the Digital Payment Lab set up in Jaipur, India under the Catalyst initiative of IFMR LEAD. Her past roles include overseeing field data collection and digitisation of operations.

Preethi’s journey at IFMR began in 2006 as a researcher where she worked in the small enterprise finance and development space until 2012. During this time, she managed a pan India study on ROSCAs and their role in MSME financing, funded by the Bill & Melinda Gates Foundation. The study was presented to and acknowledged by the then Hon. Finance Minister, Mr. Pranab Mukherjee.

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